Higgins Quasebarth & Partners served as New York City Landmarks Preservation Commission and historic tax credit consultant to the Related Companies and architects Brennan Beer Gorman and The Rockwell Group for the rehabilitation of this prominent Union Square landmark for the W Hotel. Work included extensive façade restoration, sensitive replacement of the historic roof signage, interior rehabilitation including a combination of careful restoration of significant interior spaces and strikingly modern designs for the ground floor entrance lobby and restaurant spaces. This project received the Excellence in Historic Preservation Award from the Preservation League of New York State in 2001